ReadWriteStart

MAY 24, 2018

“I didn’t even know who Mark Zuckerberg was back in October 2015. Gain it he did: “Because we believe in teaching from example, I was running ad campaigns and analytics for the Golden State Warriors, MGM, Ashley Furniture, Social Media Examiner, and other big companies — then documenting the process step by step,” Young explains. “I

Technical Review 115

Technical Review Technology Louisville Los Angeles 115

Both Sides of the Table

AUGUST 20, 2015

If one entered between 2009-2015 he or she is no doubt in the “hazard” phase where one need to be careful about thinking he know more about the industry than perhaps he do. But if you don’t – now you have many cynical VCs lining up critiquing your CAC/LTV ratios, your churn rates, your poor performing cohorts.

Churn Rate 150

Churn Rate Silicon Valley Brazil Valuation 150

Up and Running

JUNE 21, 2017

Back in 2015 when we only had about $2,000-$3,000 worth of marketing budget to spend each month, getting the most out of our buck was fundamental—not only for growth, but for survival. A conversion event in Google Analytics. The basics: Google Analytics. Google Analytics is a very powerful (and free) tool.

Marketing 98

Marketing Analytics Campaign Metrics 98