2015, B2B, Media and Sales Cycle

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2015

B2B

Media

Sales Cycle

How to Craft (Or Pivot) Your Agency Value Proposition

ConversionXL

NOVEMBER 5, 2020

Today, Grizzle is a full-service content marketing and SEO agency that provides B2B and SaaS companies end-to-end services. I know this language sounds formal and stuffy, but high-ticket service sales cycles are long. Most B2B buyers know this. About 18 months later, we pivoted our messaging to evolve beyond digital PR.

PR B2B Lean Audience

9 Account-based Marketing Case Studies

ConversionXL

JUNE 2, 2022

If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. 2,320 sign-ups; 39% of attendees were net new accounts; 34 sales-qualified opportunities; 5 new customers immediately converted with LTV of over $100k each (normally a 9 to 12 month sales cycle). Results of iRidium’s ABM efforts. The result?

Marketing

Marketing Campaign Artificial Inteligence Sales Cycle

StartUpRoar

How to Craft (Or Pivot) Your Agency Value Proposition

9 Account-based Marketing Case Studies

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