Remove 2015 Remove B2C Remove Media Remove SEO
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Beyond Lead Gen: How To Optimize B2B Sales Enablement

ConversionXL

The biggest new trends, according to a 2015 Gartner study , are cloud, mobility and the use of data and AI in decision-making. Blogs, SEO, Ads. CMS: Create more engaging content by combining various types of media like documents, webpages and videos into one link. It starts with sales enablement. Image Source. Inbound marketing.

B2B 48
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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

Well, according to the 2015 Affiliate Marketing Benchmark Report … 60.97% of affiliates live in the U.S. According to the benchmark report, most affiliates work in the B2C space (79.45%). Here are the most popular methods, according to the benchmark report… SEO – 66.14%. Social Media – 60.16%.

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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

Or perhaps you want to sign up for their blog, or follow them on social media or… any of a bunch of other things. What about grabbing the incredible mobile opportunity by the throat and truly delivering for utility marketing and executing for mobile 2015 ? Oh, and what is that small SEO effort at the very top?

Framework 163
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4 Local SEO Tips For 2016

Duct Tape Marketing

4 Local SEO Tips For 2016 written by Alex Boyer read more at Duct Tape Marketing. If you run a company that depends on local customers, then local SEO is vital for your business. Local SEO is a subset of search engine optimization that helps people in your area find you on the search engines. Direct Data Matters for Local SEO.

SEO 28
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How to Optimize Videos for Conversions

ConversionXL

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. In 2015, another study found that marketers ranked video as the second most effective type of content. Following the video, there will likely be a call to try the product, social media buzz about the campaign, etc.

Video 48
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Inbound vs. Outbound Marketing

Duct Tape Marketing

Half of marketers across B2B, B2C, and nonprofit sectors ranked inbound as their primary lead source, exceeding the average (42%) of all other channels combined.”. You do most of the work on the front end building your site, optimizing with SEO and building a website traffic strategy. Source: Social Media B2B ].