Occam's Razor

JULY 22, 2013

The world does not need a new business framework. seconds)" for business framework on Google today. But most of the frameworks available to us solve for divisional silos. Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. Why build a framework?

Framework 163

Framework Marketing Metrics Audience 163

Brandanew

DECEMBER 9, 2015

While it was a joke, but Trevor Noah gets him to move from writing letters, to phones to eventually asking people to share thoughts on social media using a hashtag. From Snapchat to Instagram, the younger demographic, for instance is on social media. Even big brands like Starbucks are not saved from social media fan ire.

Social Media 100

Social Media Mobile Audience SEO 100

Up and Running

MAY 28, 2015

Well of course we’re focusing on this and that, and you can take a lot of times with frameworks or whatever, I say that doesn’t matter. I’m not going to read this to you, but swat, core competence and et cetera, these are ideas and the goal is focus and I really don’t care what framework. How will I know?”

Lean 60

Lean Business Plan Video Software Review 60

Occam's Razor

DECEMBER 3, 2012

A small bang here, a big sizzle there, one big paid search campaign and … VICTORY! I wanted to come up with a simple framework that companies could use to self-diagnose the sophistication of their digital marketing strategy. " framework with you. Reality, as is its wont, is much more complex. Except the flash bit.

Framework 147

Framework Marketing Search Mobile 147

Occam's Razor

SEPTEMBER 15, 2014

Here's a graph that shows how US adults consume media, it shows time in hours. To use my See-Think-Do-Care framework , mobile websites have to solve for See, Think and Do while mobile apps usually have to solve for Care. The post is written in these six steps: Step 1: Tag every shared link with campaign tracking parameters.

Analytics 141

Analytics Metrics Mobile DC 141

ConversionXL

NOVEMBER 5, 2020

Here are some practical approaches to identifying shifting priorities: Embedding yourself in social media. For example, if you offer ad services to startups, make time to connect with in-house paid media specialists at larger companies. How you communicate as a function of that design is a critical problem that you should aim to solve.

PR 120

PR B2B Lean Audience 120

Hearpreneur

SEPTEMBER 11, 2015

September 11, 2015 1 18 minutes read. Just how would one cope with a moment when the media are portraying aspects of your character to a very large audience with an agenda of dramatic effect and political grandstanding. It keeps us on task when creating ad campaigns, posting to social media, and promoting programs and services.

Entrepreneur 48

Entrepreneur RSS Social Media Media 48

Occam's Razor

MARCH 25, 2014

Reward campaigns (owned, earned or paid) that deliver the person who converts right away AND the campaigns who deliver the people who convert after a few days. Bonus read: See-Think-Do: A Content, Marketing, Measurement Business Framework ]. Assists incentivizes the right behavior by your marketers. I want to fix that.

Metrics 155

Metrics Marketing Analytics Channel 155

ConversionXL

JANUARY 18, 2022

Founded in 2015, revenue intelligence startup Gong is now valued at $7.25 They’ve grown to attract big-name clients like LinkedIn, PayPal, and Shopify, mostly through social media channels rather than organic search. Why social media is one of the best approaches to building your brand.

Social Media 145

Social Media Audience Media Marketing 145

Steve Blank

MAY 17, 2022

The number of patents filed in 2021 is more than 30 times higher than in 2015 as companies and countries across the world have realized that AI and Machine Learning will be a major disruptor and potentially change the balance of military power. Nation states have used AI systems to enhance disinformation campaigns and cyberattacks.

Artificial Inteligence 419

Artificial Inteligence Software Review Algorithm Technical Review 419

Hunter Walker

JULY 29, 2017

HW: When you dove into the world of anti-vaxxers you encountered some really interesting conclusions about how extreme groups use social media effectively, and how traditional voices are getting drowned out. RD: Everything is a marketing campaign now, even policy ideas—they’re just marketing campaigns for an issue.

Social Media 82

Social Media Campaign Media Marketing 82

Occam's Razor

FEBRUARY 9, 2015

It is 2015. Identify the impact on your display advertising campaigns. Leverage my Reach, Build, Engage framework for YouTube and identify current weakness in your strategy and recommend fixes. Social media continues to be ROI positive on the long run if you are willing to invest in conversational marketing.

Metrics 60

Metrics Analytics Non-Compete Search 60