Both Sides of the Table

AUGUST 20, 2015

If one entered between 2009-2015 he or she is no doubt in the “hazard” phase where one need to be careful about thinking he know more about the industry than perhaps he do. But if you don’t – now you have many cynical VCs lining up critiquing your CAC/LTV ratios, your churn rates, your poor performing cohorts.

Churn Rate 150

Churn Rate Silicon Valley Brazil Valuation 150

ConversionXL

NOVEMBER 5, 2020

I put together a one-page website, a list of 100 people to reach out to, and a cold email script that would make seasoned sales professionals cringe. Churn rate was high for a service that many organizations saw as a “nice to have.” I know this language sounds formal and stuffy, but high-ticket service sales cycles are long.

PR 120

PR B2B Lean Audience 120

Up and Running

JUNE 21, 2017

Back in 2015 when we only had about $2,000-$3,000 worth of marketing budget to spend each month, getting the most out of our buck was fundamental—not only for growth, but for survival. For SaaS businesses, this is calculated quite easily using the monthly churn percentage (LTV = ARPU-Average Revenue per User/Average Monthly Churn Rate).

Marketing 98

Marketing Analytics Campaign Metrics 98