Austin Startup

AUGUST 30, 2019

Joining Schwartzfarb on the panel will be Kurt Rathmann, CPA (CEO of Scalefactor), Rob Taylor (CEO of Convey) and Monica Landers (CEO of Storyfit). Schwartzfarb introduces readers to the “ W3 Method ” as an overall framework that businesses should take, built around three crucial questions: Who are you selling to? What are they buying?

Austin 48

Austin Management Los Angeles New York City 48

Up and Running

MAY 28, 2015

Well of course we’re focusing on this and that, and you can take a lot of times with frameworks or whatever, I say that doesn’t matter. I’m not going to read this to you, but swat, core competence and et cetera, these are ideas and the goal is focus and I really don’t care what framework. How important is that?

Lean 60

Lean Business Plan Video Software Review 60

Occam's Razor

MARCH 25, 2014

I even abandoned CPA (not enough focus on what makes the ads good). Bonus read: See-Think-Do: A Content, Marketing, Measurement Business Framework ]. If you are short on ideas for mobile greatness: Mobile Marketing 2015: Rethink Customer Acquisition, Intent Targeting.]. And many others. I settled on Clicks and Assists.

Metrics 155

Metrics Marketing Analytics Channel 155

ConversionXL

JANUARY 18, 2022

Founded in 2015, revenue intelligence startup Gong is now valued at $7.25 They’ve grown to attract big-name clients like LinkedIn, PayPal, and Shopify, mostly through social media channels rather than organic search. Why social media is one of the best approaches to building your brand.

Social Media 145

Social Media Audience Media Marketing 145