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[Review] Twitter Is Not A Strategy

YoungUpstarts

Rather, effective marketing begins with deep customer insights that translate into a great brand idea that is media-agnostic. I love how it cuts through the fluff of “go digital or die” marketing while proposing a measured way to weave brand marketing into both mass and new media channels. The best engagement ideas are media neutral.

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Monthly Roundup October 2015: How To Do Content Marketing Right

Brandanew

It’s time for another monthly round up and I am excited to share thoughts that I’ve been discussing with global audiences. As you can see on my personal blog, 2015 has been a very heavy year of writing – which I truly feel grateful for and have enjoyed working on. How Can You Use Social Media To Boost Sales?

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Get With The Program: 4 Ways To Power Your Virtual Workforce

YoungUpstarts

With technological advances and globalization on the rise, virtual companies, also known as “remote companies” or “distributed teams,” are becoming more mainstream. Create a structured framework to encourage communication. Share exciting news on social media and through company-wide emails.

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Eastern European Champions & the 4 V’s of Big Data

Cracking the Code

I would categorize these champions in two camps: the “Local Champions” and the “Global Champions”. Out of these 53m internet users, 15m are shopping online, creating a fast growing $11B ecommerce market in Russia alone (expected to reach $19B by 2015) The mobile penetration is among the highest in the world with 1.7 in GE, 1.3

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Doing Business in China: Lessons from an Expat Entrepreneur

Up and Running

Despite the recent economic downturn, the market potential is enormous, the entrepreneurial spirit in China is high, and the country is inevitably going to increase its global influence thanks to its economic vitality. Of course, politicians, business leaders, and the media in the West have all taken notice. and the E.U.—and

China 60
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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

The world does not need a new business framework. seconds)" for business framework on Google today. But most of the frameworks available to us solve for divisional silos. Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. Why build a framework?

Framework 163
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Legal Impact Of Data Protection And Management In The Digital Age

YoungUpstarts

by Steve Tan, Deputy Head and key partner in Rajah & Tann Singapore ’s TMT (Technology, Media and Telecommunications) practice group. Similarly, breaching Europe’s new General Data Protection Regulation can result in a fine of the larger of either 20 million Euro or 4 per cent of the organisation’s global annual turnover.