2015 Media PR Sales Cycle 
ConversionXL
NOVEMBER 5, 2020
And so, the concept for a digital PR service was born. Using my existing skills and resources (including an old domain name), I tested a productized digital PR offer. I put together a one-page website, a list of 100 people to reach out to, and a cold email script that would make seasoned sales professionals cringe.
This is going to be BIG.
JANUARY 24, 2011
Actually, startups tend to drop the ball on recruiting the same way they mess up in PR. Startups need to aim for a constant buzz in the media in the same way that they should be bringing in a consistent flow of high quality talent--there's rarely a time when a growing company is out of the market for either.
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