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Beyond the Full-Time CMO: How Companies are Opting for a Fractional Future

Duct Tape Marketing

Key Takeaway: The rise of the Fractional CMO marks a significant shift in the way businesses perceive leadership roles. 01:28] In your opinion, what type of business is the ideal fit for a Fractional CMO? 04:40] In your role, how often do you find yourself involved in the actual implementation? [05:20] How do you avoid this?

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30 Entrepreneurs Explain Why They Started Their Business

Hearpreneur

No matter the tale, the background behind each and every business is what fuels each and brand. No matter the tale, the background behind each and every business is what fuels each and brand. We asked some entrepreneurs and business owners, why they started their businesses: #1- Replicate what I was doing for others.

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The Adventures Of The World’s Greatest Negotiator

Duct Tape Marketing

Key Takeaway: Herbie Cohen is known for many things like – being the World’s Greatest Negotiator, dealmaker, risk-taker, adviser to presidents and corporations, hostage and arms negotiator, lesson giver and justice seeker, author of the how-to business classic You Can Negotiate Anything, and of course, Rich Cohen’s father.

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How to Use Growth Hacking to Increase Revenue 20x in Just 12 Months

Up and Running

Between January 2015 and January 2016, we grew our platform Slidebean from $1K to $20K in monthly recurring revenue. If you’re interested in figuring out how you can growth hack your way to success, keep reading! See Also: A Complete Guide to Forecasting Sales for Your Monthly Subscription (SaaS) Business. Lean marketing.

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Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI

ConversionXL

It all depends on the targets you’re trying to achieve, which of course will be the foundation of your optimization process, because only after you’ve defined them will you be able to compare your campaign/ad group/keyword/ad to them and see if there’s a match.” (via If your industry is small and you need a wider reach?

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113 of the Best Lead Generation Tools and Resources

Duct Tape Marketing

Now, before you go into a click-induced coma, understand that my belief is you should be going as deep as possible in one or two channels and looking towards new channels as a way to amplify where most of your awareness and customers come from today. Referral Candy – Easiest way to add refer-a-friend to your store. Further Reading.