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How to Optimize Videos for Conversions

ConversionXL

The State of Video in 2016. For example, a video on the “about me” page of a lifestyle blog vs. just an image. In some cases, you might have an entire marketing campaign to go along with your video. Following the video, there will likely be a call to try the product, social media buzz about the campaign, etc.

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Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI

ConversionXL

billion daily active users , Google AdWords and Facebook ads are obvious choices for PPC campaigns. How to Start Optimizing AdWords Campaigns. Your goal is to improve your quality score while also building a profitable campaign. Please don’t be sending paid traffic to your homepage in 2016. What about A/B testing?

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5 Insights from Every Speaker of ConversionXL Live 2016

ConversionXL

Last year we pulled off a fantastic event, and we were keen to do even better in 2016. Luiz Centenaro (@LuizCent) April 1, 2016. Underlines improve clickthrough on Bing for both algorithmic results and ads (so more revenue) and improve time to successful click (better UX). ConversionXL Live 2016 was awesome. Conclusion.