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5 Insights from Every Speaker of ConversionXL Live 2016

ConversionXL

Last year we pulled off a fantastic event, and we were keen to do even better in 2016. Luiz Centenaro (@LuizCent) April 1, 2016. Underlines improve clickthrough on Bing for both algorithmic results and ads (so more revenue) and improve time to successful click (better UX). ConversionXL Live 2016 was awesome. Conclusion.

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How to Optimize Videos for Conversions

ConversionXL

The State of Video in 2016. For example, a video on the “about me” page of a lifestyle blog vs. just an image. Think of this the way you think of blogging. Each video is named the way a blog post might be. Visit another page or blog post. But even they struggle to repeat their original success.

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Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI

ConversionXL

Please don’t be sending paid traffic to your homepage in 2016. Measure everything (especially clickthrough rate, conversion rate and your ultimate conversion metric, i.e. the sale, not just the initial lead). There are a number of basic methods of optimization that you should be aware of when dealing with AdWords.

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