ConversionXL

SEPTEMBER 15, 2016

It all depends on the targets you’re trying to achieve, which of course will be the foundation of your optimization process, because only after you’ve defined them will you be able to compare your campaign/ad group/keyword/ad to them and see if there’s a match.” (via If it’s broad, pause it and add it with a more restrictive match type.

PPC 48

PPC Software Review Campaign Analytics 48

ConversionXL

APRIL 11, 2016

The State of Video in 2016. Using video demos on product pages increased Zappos’ sales by up to 30%. First, you can use annotations to get viewers to clickthrough to another site while they’re watching. Big brands are spending tens of thousands on videos that fall flat while a lucky few are going viral. 55% do so daily.

Video 48

Video Conversion Mobile Search 48

ConversionXL

APRIL 6, 2016

Last year we pulled off a fantastic event, and we were keen to do even better in 2016. Luiz Centenaro (@LuizCent) April 1, 2016. Underlines improve clickthrough on Bing for both algorithmic results and ads (so more revenue) and improve time to successful click (better UX). Does the question exactly match the hypothesis?

Retention 48

Retention Algorithm Software Review Conversion 48