Both Sides of the Table

MARCH 25, 2016

dominated by a few very large incumbents who control much of the distribution or are you going into a market that is “fragmented” where nobody controls the industry. But that’s harder to build in 2016 than it was in say 2005. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc.

Startup 150

Startup Seed Money DC Software Review 150

ConversionXL

MARCH 29, 2017

In our 2016 State of Conversion Optimization Report , which many people in growth roles completed as well, we found that… Only 32% of small companies (less than 500 employees) say they have a documented, structured optimization process. Archive and distribute the learnings. Why You Should Distribute. Run the experiment.

Marketing 48

Marketing Distribution Retention eCommerce 48

Up and Running

JULY 26, 2016

Between January 2015 and January 2016, we grew our platform Slidebean from $1K to $20K in monthly recurring revenue. Google AdWords or SEM (expensive). Identifying keywords like “pitch deck template” allowed us not only to find positive unit economics in SEM, but to focus our SEO efforts accordingly.

Revenue 60

Revenue Acquisition Channel Campaign 60

Duct Tape Marketing

MAY 4, 2016

PRNewswire – Press release distribution service. 5 email marketing best practices for 2016. Content Marketing 2016: Influencer, Topics and The Most Important Trends. SEM Rush – Find profitable key words. SEO 2016: Learn search engine optimization with smart internet marketing strategies. Further Reading.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28