abovethecrowd.com

JULY 17, 2013

The distribution techniques are completely new. On the browser, SEO and SEM are paramount, but the equivalent tools on mobile are either non-existent or at best immature. Startups like tried and true browser-centric customer acquisition techniques like SEO and SEM, but the mobile app world is different.

Mobile 96

Mobile SEM SEO Technical Review 96

ConversionXL

DECEMBER 13, 2022

One hundred conversions is possible in only the most remote cases and with an incredibly high delta in behavior, but only if other requirements like behavior over time, consistency, and normal distribution take place. Even then, it is has a really high chance of a Type I error, false positive. Andrew Anderson. We want a representative sample.

Analytics 127

Analytics Technical Review Software Review Framework 127

Startup Lessons Learned

SEPTEMBER 22, 2008

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. For example, its always nice to have someone constantly optimizing your SEM accounts, driving down your CPA. But its not really viral growth, even when its exponential.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

ConversionXL

FEBRUARY 3, 2022

Strategic alliances with other brands to develop offerings or leverage each others’ distribution channels. SEO , SEM, paid advertising , content marketing, social media, email marketing, strategic partnerships with other brands, PR; Activation. Partnerships. Diversification. Some of those channels might include: Acquisition.

Marketing 115

Marketing Framework Metrics Channel 115

Both Sides of the Table

JANUARY 19, 2015

YouTube takes too high of a revenue split (45% vs. 30% that Apple and many other distribution companies take – FWIW, YouTube argues this is because their costs are much higher since they host and stream the video). But you don’t need to spend money on SEM. YouTube is a distribution and marketing channel like any other.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

Hearpreneur

JUNE 5, 2020

‘How would I out-maneuver our SEM keywords? With a distributed team, it’s important to make sure everyone is connected to our greater goals and understands how they fit in. When I’m managing our sales and marketing strategy, I’m making sure I’m looking at it from our competitor’s perspective.

Leadership 108

Leadership Entrepreneur SEM Employee 108

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 31, 2011

If you’re Oracle with 47 product lines in 100 countries and 20 languages with distributed teams of tech writers is this the best tool? I spent only hundreds of dollars a month and covered the entire spectrum of SEM. If printing and binding the documentation is important, is his the best tool? I bought ads for $0.05/click

Customer 279

Customer Software Review SEM Technical Review 279

Both Sides of the Table

MARCH 25, 2016

dominated by a few very large incumbents who control much of the distribution or are you going into a market that is “fragmented” where nobody controls the industry. That marketing can be PR or SEO or influencer distribution or other forms of “unpaid” marketing.

Startup 150

Startup Seed Money DC Software Review 150

Austin Startup

MARCH 26, 2019

How will you take advantage of SEO and SEM? One thing worth considering is that your gross margins will tell you whether certain distribution channels are viable?—?for What about appealing to a certain lifestyle category? Don’t be afraid to try completely new campaigns with different brand language and color schemes.

Technical Review 49

Technical Review Software Review China Acquisition 49

Duct Tape Marketing

NOVEMBER 15, 2023

That can then be distributed through owned, earned, and paid, right? So, so, and then when it comes to owned earned and paid, once we have that content process set up and we've got a video editing team, we've got a writer in place, you know, all those things in place, then it's about distributing that content and owned would be like website.

Channel 65

Channel Acquisition Framework B2B 65

SoCal CTO

FEBRUARY 25, 2009

Fantastic post by Christian Gammill - Startup Delta Force… From a competitive perspective (e.g. all the other folks out there that will try to enter the same market) the barriers have been dropping over the last few years.

Business Model 150

Business Model SEM IP Syndicate 150

Steve Blank

APRIL 30, 2009

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.) But the computer retail channel was a large part of our sales.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Startup Lessons Learned

SEPTEMBER 5, 2008

MogileFS - "Distributed (meta) file system. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim. Three of my favorite: memcached - an in-memory object caching system. Spray files across cheap disks on your network. Pay less for storage.

Open Source 107

Open Source San Francisco Continuous Deployment Lean 107

Startup Lessons Learned

SEPTEMBER 2, 2008

How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim. Thoughts on scientific product development Lo, my 5 subscribers, who are you? How to listen to customers, and not just the loud.

San Francisco 94

San Francisco Continuous Deployment Agile Lean 94

ConversionXL

MARCH 29, 2017

Rob Sobers of Varonis confirms… Rob Sobers , Varonis : “While traditional marketing teams might appear to operate like growth teams in terms of the channels they use (SEM, content marketing, email, etc.), Archive and distribute the learnings. Why You Should Distribute. Archive and distribute the learnings.

Marketing 48

Marketing Distribution Retention eCommerce 48

Startup Lessons Learned

SEPTEMBER 10, 2008

How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim. Thoughts on scientific product development Lo, my 5 subscribers, who are you? How to listen to customers, and not just the loud.

Software Review 68

Software Review San Francisco Technical Review Continuous Deployment 68

Startup Lessons Learned

SEPTEMBER 15, 2008

How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim. Thoughts on scientific product development Lo, my 5 subscribers, who are you? How to listen to customers, and not just the loud.

Lean 168

Lean San Francisco Startup Continuous Deployment 168

Startup Lessons Learned

SEPTEMBER 12, 2008

How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim. Thoughts on scientific product development Lo, my 5 subscribers, who are you? How to listen to customers, and not just the loud.

Audience 119

Audience San Francisco Continuous Deployment Lean 119

ConversionXL

SEPTEMBER 11, 2014

Cutting out noise and creating a PPC strategy that drives business: It’s the goal of SEM professionals everywhere. So let’s talk about how to do that for real, shall we. Categorization for themes requires a human touch, and having the product knowledge necessary to distinguish between important differences like that are key.

PPC 114

PPC Matching Technical Review Search 114

Startup Lessons Learned

SEPTEMBER 7, 2008

How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim. Thoughts on scientific product development Lo, my 5 subscribers, who are you? How to listen to customers, and not just the loud.

Customer Development 131

Customer Development Engineer San Francisco Developer 131

Up and Running

JULY 26, 2016

Google AdWords or SEM (expensive). Identifying keywords like “pitch deck template” allowed us not only to find positive unit economics in SEM, but to focus our SEO efforts accordingly. If you’re able to get a hang of it, however, it can become a strong and close to free distribution channel for your product or service.

Revenue 60

Revenue Acquisition Channel Campaign 60

Startup Lessons Learned

SEPTEMBER 2, 2008

How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim. Thoughts on scientific product development Lo, my 5 subscribers, who are you? How to listen to customers, and not just the loud.

San Francisco 142

San Francisco Continuous Deployment Lean DC 142

www.forentrepreneurs.com

FEBRUARY 2, 2010

Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. Extensive use of software to automate all processes such as SEO, SEM, social networking, lead scoring, lead nurturing, CRM, etc. that will cost the company significant amounts of money.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

ConversionXL

SEPTEMBER 5, 2019

They can be utilized across teams— UX , CRO, social media, SEM, SEO , etc., How are they organized and distributed? You use them to make better marketing, product, and business decisions and to keep your customer top-of-mind when doing so. can all benefit from a better idea of the customer. Explain at high level and day to day.

Software Review 115

Software Review Design Agile Analytics 115

Startup Lessons Learned

SEPTEMBER 6, 2008

Ive been even more impressed by the various Greasemonkey compilers out there, that let you turn a Greasemonkey script into a full-blown Firefox extension, for easy distribution. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.

San Francisco 60

San Francisco Continuous Deployment Lean DC 60

Startup Lessons Learned

SEPTEMBER 2, 2008

How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim. Thoughts on scientific product development Lo, my 5 subscribers, who are you? How to listen to customers, and not just the loud.

San Francisco 60

San Francisco Continuous Deployment Lean DC 60

Startup Lessons Learned

SEPTEMBER 2, 2008

"In a phase change the things that made you successful before don't work anymore" It's tough to cross the chasm without "being remarkable" The distribution and word-of-mouth or word-of-mail that results from being remarkable can sometimes be the difference between crossing the chasm, or falling in and never getting out.

San Francisco 60

San Francisco Continuous Deployment Lean DC 60

Startup Lessons Learned

SEPTEMBER 1, 2008

How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim. Thoughts on scientific product development Lo, my 5 subscribers, who are you? How to listen to customers, and not just the loud.

San Francisco 68

San Francisco Developer Continuous Deployment DC 68

Startup Lessons Learned

SEPTEMBER 18, 2008

I originally thought I might get some development process tips (I manage developers), but I find that Im really enjoying your business tips (SEM, listening to customers, etc.). How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim. More of the same.

San Francisco 133

San Francisco Lean Continuous Deployment DC 133

Startup Lessons Learned

SEPTEMBER 14, 2008

How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim. Thoughts on scientific product development Lo, my 5 subscribers, who are you? How to listen to customers, and not just the loud.

San Francisco 131

San Francisco Customer Lean Continuous Deployment 131

crowdSPRING Blog

DECEMBER 8, 2013

Well executed SEO/SEM campaigns can yield meaningful results, though be careful as it is not difficult for a business to spend more acquiring customers through these channels than those new customers might contribute to your bottom line. Pay-per-click.

Small Business 85

Small Business Startup Campaign SEM 85

Startup Lessons Learned

SEPTEMBER 10, 2008

How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim. Thoughts on scientific product development Lo, my 5 subscribers, who are you? How to listen to customers, and not just the loud.

San Francisco 60

San Francisco Continuous Deployment DC Lean 60

Brandanew

OCTOBER 28, 2015

I wrote about the Mystery Show earlier on SEM Rush as being supremely original and exciting. In today’s world of intense competition, podcasts are a great way to build a distribution channel for content that is consumed in a personal environment. Even if you didn’t care about the company yet, you began caring about the people.

Audio 100

Audio Audience Channel SEM 100

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. We have run very successful campaigns by brands such as Sony, NBC, Microsoft, Universal, Clicker and others.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

Duct Tape Marketing

JANUARY 6, 2021

Create and distribute content on key channels to reach new audiences. Demonstrable experience with social media marketing, email marketing, advertising campaigns, marketing databases and analytics, and SEO/SEM. Manage all online channels of production, including website, social media pages, email campaigns, and responses.

Hiring 82

Hiring Management Marketing Social Media 82

Startup Lessons Learned

SEPTEMBER 16, 2008

How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim. Thoughts on scientific product development Lo, my 5 subscribers, who are you? How to listen to customers, and not just the loud.

San Francisco 60

San Francisco Continuous Deployment Lean DC 60

Startup Lessons Learned

SEPTEMBER 10, 2008

How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim. Thoughts on scientific product development Lo, my 5 subscribers, who are you? How to listen to customers, and not just the loud.

San Francisco 76

San Francisco Continuous Deployment Lean DC 76