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5 Legal Requirements to Keep in Mind for Your Small Business Website

Up and Running

While the details of the regulations might feel a bit overwhelming to manage, we’ve assembled a list of 5 legal requirements that help to protect your customers and web visitors. In the latest court proceedings, such as the lawsuit filed against Dominos in 2016 , the rulings have recommended the Web Content Accessibility Guidelines 2.1

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Is Click Fraud Devouring Your Ad Budget?

ConversionXL

Some networks are highly sophisticated, and organisers disguise their IP addresses. If you conduct some intricate research (detailed below), you may be able to identify the IP address of competing businesses. Loads of PPC platforms ( Google Ads included) allow you to blacklist IP addresses. . Competing businesses.

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30 Machine Intelligence Startups to Watch in Israel

VC Cafe

Investors will ask management what their “AI strategy” is before investing and will be wary of companies that don’t have one (Fred Wilson, USV). In 2016 alone, 300+ “machine intelligence” (AI + ML) startups in Europe raised over €1.4 Venture Capital investments in AI, Europe 2016 (Source: Dealroom ).

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Progressive Web Apps: What Do Marketers Need to Know?

ConversionXL

The web is littered with re-worded explanations, so rather than spilling more ink, here’s one of the better ones : A Progressive Web Application is a software application, written in the Web platform and running in the browser, that behaves like a cloud-delivered native application. PWA analytics are difficult to set up and manage.

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CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

Analytic: A measure software can track. 89% competed solely on customer experience in 2016. Inject code to create popup offers. Insert line of code. 2016: 5K ads a day. Review – Trust Your Users (Any marginal change you make, you don’t know if it’s good or bad.). Useless measures and silly metrics.