Remove 2016 Remove Lead Generation Remove Revenue Remove Technical Review
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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

But there are technical and strategic keys to smart deployment. The strategy, according to Google, improves ad recall (and, undoubtedly, YouTube revenues). Just as LinkedIn videos perform differently than YouTube pre-roll clips, they have unique technical and targeting requirements, too. LinkedIn video ad tech specs.

Video 129
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What Does the Future Hold for Conversion Optimization?

ConversionXL

What are the industry and technology trends that are fueling the need for these skills? Those working in data-centric tech organizations probably don’t find this idea out-of-the-norm. As we learned in our 2016 State of the Industry report , those who do conversion optimization go by a variety of titles. Image Source.

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The ROI of Lead Scoring

Duct Tape Marketing

The ROI of Lead Scoring written by Guest Post read more at Duct Tape Marketing. According to the Content Marketing Institute, more than 85% of marketers consider lead generation to be their top priority in 2016 – a telling statistic on the priorities of the modern marketer. What Exactly is Lead Scoring?

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[Interview] Ryan Bonnici of HubSpot On Inbound Marketing In Asia

YoungUpstarts

According to the study, 3 out of 4 marketers in Asia use mostly inbound strategy, such as SEO, content creation, social media, and lead generation to drive ROI. In 2016, businesses and organisations will need to put a greater emphasis on effectiveness, top-line revenue and overall engagement.

Asia 100
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How to Craft (Or Pivot) Your Agency Value Proposition

ConversionXL

Back in 2016, I read a book called Sprint by Jake Knapp, founder of Google Ventures. For example, you may design beautiful looking websites, but your clients want something that looks great and performs as a lead generator. For UX agencies, one example is offering technical or UX writing services.

PR 120
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Four Ways Your Business Can Give Back in 2016

Duct Tape Marketing

Four Ways Your Business Can Give Back in 2016 written by Guest Post read more at Duct Tape Marketing. Perhaps we have a certain amount of revenue we’d like to earn in 2016, a product or service we’d like to begin offering, or some content we’d like to get published. Volunteer your technical expertise.

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I’ve Built Multiple Growth Teams. Here’s Why I Won’t Do It Again.

ConversionXL

I use a more restrictive definition: A growth team is a product tech team that’s focused on acquisition instead of core product features. The team started as all marketers focused on lead generation. It was a typical lead-gen team when I joined. I still review it regularly. How I define “growth”.