2017 Acquisition Analytics Development Team Review 
ConversionXL
JUNE 16, 2020
On these days, I would open up Google Analytics , look for pages with declining year-over-year traffic, and spend 30 minutes sprucing up each page. I detailed the full process of my content gap analysis back in 2017. The SEO team updates the Google Sheet, presses “import,” reviews, and clicks “publish.”
Occam's Razor
SEPTEMBER 15, 2014
Remember, when someone says mobile analytics, first ask the clarifying question: Do you mean mobile application or mobile website ? Then approach each separately (even though there are tools like Google Analytics that will do both). In Google Analytics there are five parameters: Source, Medium, Campaign, Term and Content.
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