B2B Video Marketing: A Strategy for Lead Generation
ConversionXL
OCTOBER 9, 2019
Cisco predicts that, globally, video traffic will be more than 80% of all web traffic by 2022 (up from a prediction of 75% made in 2017). Content marketing in general—and video marketing in particular—needs strategic planning to work. For B2B marketing , the primary goal of content, video included, is often lead generation.
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