Hearpreneur

JULY 12, 2017

Social media is here to stay and the best social media campaigns are those that captivate and engage their target audience. Our mission is to create systematic public relations and social media campaigns with quantifiable and measurable results. Complex, B2B companies are struggling with social media. That’s a huge volume.

Social Media 49

Social Media PR Media Public Relations 49

ConversionXL

APRIL 28, 2020

It wasn’t quite a flip from B2C to B2B, but it was close. That difference cascades down the funnel, allowing you to track the ROI of your lead sources between inbound and outbound campaigns—all the way through to revenue. Honorable mention: SiriusDecisions Demand Unit Waterfall (2017). Image source ).

Demand 101

Demand Revenue SQL B2B 101

ConversionXL

DECEMBER 13, 2018

In 2017, Google announced a partnership with Salesforce; the two companies deepened that partnership in 2018. Connect GA360 audiences to Salesforce Marketing Cloud for inclusion in Salesforce campaigns (e.g. Large B2B companies that already use Salesforce. GA360 and Salesforce integration. Salesforce is now a reseller of GA360.)

Analytics 126

Analytics Cloud Audience Campaign 126

ConversionXL

MARCH 20, 2019

Ultimately, a successful ABM campaign needs to solve three problems. While it doesn’t publish prices publicly, an interview with the Demandbase CEO in 2017 claimed that the average revenue per customer per month was $20,000. That’s only one segment of the B2B market. Demandbase. Tailor website messaging. Image source ).

Software Review 117

Software Review Software Marketing IP 117

Occam's Razor

MAY 2, 2017

For example, your company is shifting aggressively into leveraging Machine-Learning in your marketing strategies and hence have made a shift to Smart Display Campaigns a huge priority. B2B / Enterprise Sales: Salesforce. I absolutely hate how not data driven most B2B selling is. You take advantage of them by living in 2017!

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Duct Tape Marketing

APRIL 13, 2017

Initially, it was estimated that TV would be on top until 2017 but surprisingly social channels overtook the tv numbers very early this year. Advertising runs a gamut of choices- from very simple to a full-fledged campaign. If people choose to use your hashtag, you can gain an organic exposure for your advertising campaign.

Social Media 62

Social Media Media Marketing Lead Generation 62

ConversionXL

OCTOBER 9, 2019

Cisco predicts that, globally, video traffic will be more than 80% of all web traffic by 2022 (up from a prediction of 75% made in 2017). For B2B marketing , the primary goal of content, video included, is often lead generation. Let me explain… From “videos” to “asset”: Planning your B2B video marketing strategy.

Lead Generation 110

Lead Generation B2B Video Marketing 110

Occam's Razor

SEPTEMBER 15, 2014

The post is written in these six steps: Step 1: Tag every shared link with campaign tracking parameters. Step 1: Tag every shared link with campaign tracking parameters. In Google Analytics there are five parameters: Source, Medium, Campaign, Term and Content. Tag your mobile website. Dive into Mobile Reporting and Analysis.

Analytics 141

Analytics Metrics Mobile DC 141

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics. I previously posted a detailed presentation with sales technology tools useful for B2B sales. 3) Raise capital.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

APRIL 12, 2017

Last week, 400+ data-driven marketers from 20+ countries around the world met up in the outskirts of San Antonio, Texas for CXL Live 2017. Nicole Mintiens (@Nicole_Mintiens) April 5, 2017. Sara McGuire (@sara_mcguire) April 5, 2017. Michael Aagaard (@ContentVerve) April 5, 2017. Joe Martin (@hijoemartin) April 7, 2017.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Designmantic Blog

MARCH 6, 2018

She is the founder and CEO of the brand amplification company called Thulium that specializes in B2B social media account-based marketing. She has been ranked by Klear as one of the Top 1% of global Social Media Influencers and was B2B Marketing’s #1 Most Influential Woman in Martech. Magazine "17 Inspiring Women of 2017.

Entrepreneur 76

Entrepreneur Social Media B2B Cofounder 76

Occam's Razor

FEBRUARY 28, 2017

This is real, from last week: " Our 2017 goal is to reduce the cost of your display campaigns by 20%. " But, you want people to obsess about Revenue and not Cost. Else people do frustratingly short-sighted things. " I wanted to die. Who gives a small kiwi if costs are down by 20% or up by 40%? That’s what I mean.

Metrics 60

Metrics Analytics Acquisition Naming 60

crowdSPRING Blog

NOVEMBER 7, 2016

Brainstorm possible campaigns connecting your brand to the themes most frequently associated with the season : merriment, gratitude, love, magic, and family. Send your customers branded 2017 calendars before the year is up. If you’re in the B2B space, skip the traditional box of chocolates.

Social Media 52

Social Media Audience B2B Equity 52

ConversionXL

JULY 10, 2019

That simplifies content creation and link building compared to, say, trying to promote niche B2B software. According to a 2017 study , research is the most efficient type of content for earning backlinks. Word count Backlinks Referring domains Date of publication 483 3,100 815 (39% of all RDs) 2017. Example 1. “ Example 2. “

Marketing 125

Marketing Acquisition Software Review Aggregator 125

YoungUpstarts

MARCH 25, 2019

57 percent of B2B marketers said SEO is their prized revenue-generating marketing method and is more valuable than any other marketing strategy. ( In the third quarter of 2017, 91 percent of all mobile searches were performed via the Google search engine. ( Competitors can easily review your campaign. SEM for Beginners.

SEM 113

SEM SEO PPC Marketing 113

ConversionXL

MAY 8, 2019

Product pages will never rank organically for content-related searches,” explains Aaron Orendorff , a B2B content strategist: When someone goes looking for guidance on terms associated with your product—“how to [blank],” “best [blanks],” “who uses [blank],” etc.—it’s Case studies help B2B companies convert and accelerate the most leads.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

Occam's Razor

JUNE 7, 2017

The most imaginative B2B marketers could even figure out how to be a part of solving some of the deepest entrenched problems in the industry (STEM education, equal opportunity, + +) and in turn add an entire value-system to their brands. Here’s a B2B example, a company I think well of… Cisco. 3/6,462,977. This post accomplished 75+7+3.

Social Media 162

Social Media Media Artificial Inteligence Channel 162