ConversionXL

SEPTEMBER 20, 2018

Just take a look at these three channels: Facebook : 171% Increase in Cost per Thousand Impressions, or CPM ( 2017 ). Twitter : 20% Increase in CPM ( Q4 2017 ). LinkedIn : 44% Increase in CPM ( Q2 2017 ). There are other channels, of course, but these numbers give us a hint that, well, marketing isn’t getting any cheaper.

Marketing 289

Marketing Sales Cycle Acquisition Sales 289

ConversionXL

MARCH 6, 2019

The same video content likely works well in other channels. The strategy, according to Google, improves ad recall (and, undoubtedly, YouTube revenues). LinkedIn began beta testing video ads in October 2017. Compared to the B2C world, B2B attribution faces two challenges: Sales often take place offline. Image source ).

Video 129

Video B2B Technical Review Campaign 129

ConversionXL

MARCH 20, 2019

While it doesn’t publish prices publicly, an interview with the Demandbase CEO in 2017 claimed that the average revenue per customer per month was $20,000. MRP’s offering is a single platform, MRP Prelytics, that serves several marketing channels. G2 Crowd confirms that it’s a high-cost option. So which tool is right?

Software Review 117

Software Review Software Marketing IP 117

ConversionXL

MAY 8, 2019

Because blog content typically takes advantage of organic search—it’s a free distribution channel that can help get awareness efforts off the ground. To considerable fanfare , Blue Apron launched a podcast with Gimlet Media, “Why We Eat What We Eat,” in 2017. Still, too often, blogs are purely derivative. It lasted just seven episodes.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131