Remove 2017 Remove Differentiation Remove Open Source Remove Product Development
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What Does the Future Hold for Conversion Optimization?

ConversionXL

As Ronny Kohavi , Distinguished Engineer, General Manager, Analysis and Experimentation at Microsoft, put it: Ronny Kohavi: “Experimentation is getting more recognized as essential to guide product development, when it is applicable (not always, as you can see in Section 6 in this paper ). Image Source. Image Source.

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Build vs. Buy: Which is Right for Your Business?

ConversionXL

Typically, this value falls into one of three categories: Differentiation: The features you’re looking to build or acquire will help you stand out among your competitors. Technical debt happens from unexpected bugs and additional development work that results from using short-term solutions (like templates or open-source code).