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Post-Purchase Emails: How to Boost Retention and LTV

ConversionXL

A common mistake ecommerce store owners make is accepting the sale as the end-goal. Of course, an incidental benefit from well-designed post-purchase emails is a boost to customer satisfaction and sales. And follow-up emails help facilitate positive brand sentiment which, in turn, leads to more sales. click rate.

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7 Easy and Effective Customer Segments to Target in Facebook Ads

ConversionXL

A customer survey conducted by BigCommerce revealed that 51% of SMBs expect social advertising channels (specifically Facebook Ads) will play a major role in accelerating revenue throughout 2017 and beyond. In April of 2017, Facebook announced that there were more than 5 million active advertisers using their ad platform.

San Jose 133
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Google Analytics 360: The Features Worth $150k a Year

ConversionXL

Marketing and sales collateral from Google is spartan, and common refrains about key features—like unsampled data—seem unworthy of a six-figure bill for most sites. In 2017, Google announced a partnership with Salesforce; the two companies deepened that partnership in 2018. For many, Google Analytics 360 is a black box.

Analytics 126