Post-Purchase Emails: How to Boost Retention and LTV
ConversionXL
JANUARY 26, 2017
A common mistake ecommerce store owners make is accepting the sale as the end-goal. Of course, an incidental benefit from well-designed post-purchase emails is a boost to customer satisfaction and sales. And follow-up emails help facilitate positive brand sentiment which, in turn, leads to more sales. click rate.
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