What Does the Future Hold for Conversion Optimization?
ConversionXL
JANUARY 24, 2017
As Ronny Kohavi , Distinguished Engineer, General Manager, Analysis and Experimentation at Microsoft, put it: Ronny Kohavi: “Experimentation is getting more recognized as essential to guide product development, when it is applicable (not always, as you can see in Section 6 in this paper ). Image Source. Interactive Interfaces.
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