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How To Prepare Your eCommerce Store For Black Friday 2018

YoungUpstarts

That’s how much money online shoppers are estimated to spend between Thanksgiving and Black Friday 2018. Read on to learn how to prepare your ecommerce store for Black Friday and Cyber Monday 2018. Create all campaigns and creative assets (for your website, social media, email marketing, advertisements, etc.) Billion dollars.

eCommerce 157
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Facebook Messenger Chatbot Marketing: The Definitive Guide (2018)

crowdSPRING Blog

Companies like Drift and Intercom offer chatbots to help companies automate and improve lead generation, help with email marketing, and other things. If you want to learn more about chatbots generally, read Drift’s The 2018 State of Chatbots Report: How Chatbots Are Reshaping Online Experiences.

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7 Steps To A Winning Social Media Marketing Campaign

Startup Professionals Musings

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Valid social media objectives for a business should include one or more of the following: increased brand awareness, lead generation, service and support, or reputation management.

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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

An eMarketer study estimated that, in 2018, 25% of U.S. Facebook, Twitter, and Snapchat have thus far dominated the market in video ad spend on social media. But LinkedIn owns the lucrative B2B audience. In March 2018 , LinkedIn video ads became available to all companies. The growth of B2B video marketing.

Video 129
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28 Surprising Facts to Guide Your Small Business Marketing Strategy

crowdSPRING Blog

From traditional advertising to social media, online review management to blogging, search engine optimization to direct mail – it’s all marketing. Social Media. The casual and personable nature of social media makes it an excellent platform for small businesses to play to that strength. Click To Tweet.

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GDPR For Marketing: Everything You Need To Know

YoungUpstarts

The General Protection Regulation introduced new measures to secure online data across the EU in May 2018. This offers marketers the ability to target audiences based on their acknowledgement of specific preferences. Comment on their social media posts, share their content with your readers and spark up a conversation.

Marketing 100
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9 B2B Instagram Marketing Strategies (w/ Examples)

ConversionXL

Some 73% of Millennial workers are involved in B2B purchase decisions, and 85% of that group uses social media to research products and services for their companies. Still, Facebook (91%), Linkedin (80%), and Twitter (67%) are the most popular social media platforms among B2B marketers. So should you bother? Tell your company story.

B2B 113