ConversionXL

MARCH 6, 2019

LinkedIn ads offer the benefits of video content and the granular targeting of a B2B-centric platform. The growth of B2B video marketing. An eMarketer study estimated that, in 2018, 25% of U.S. An eMarketer study estimated that, in 2018, 25% of U.S. But LinkedIn owns the lucrative B2B audience. Image source ).

Video 129

Video B2B Technical Review Campaign 129

ConversionXL

OCTOBER 9, 2019

Other recent reports claim a 17% leap in video content usage in 2018, with the average person watching more than 90 minutes of online video every day. Content marketing in general—and video marketing in particular—needs strategic planning to work. Possibly gated, since the focus is lead generation.

Lead Generation 110

Lead Generation B2B Video Marketing 110

ConversionXL

MARCH 11, 2020

Some 73% of Millennial workers are involved in B2B purchase decisions, and 85% of that group uses social media to research products and services for their companies. Still, Facebook (91%), Linkedin (80%), and Twitter (67%) are the most popular social media platforms among B2B marketers. When does Instagram make sense for B2B?

B2B 113

B2B Marketing Social Media Pakistan 113

ConversionXL

JUNE 2, 2022

If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. Fullfunnel’s Andrei Zinkevich says on follow-ups: “Running an ABM campaign without an activation play is like folding on a royal flush: You’re leaving a lot of money on the table.”. And yet, no one can agree on what account-based marketing is.

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105