Startup Professionals Musings

OCTOBER 2, 2018

Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media? For young consumers today, it may be Instagram or Snapchat, while B2B offerings should take a hard look at LinkedIn and other business forums.

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Up and Running

AUGUST 14, 2018

A big part of that is honing a good (not spammy) outreach campaign that actually focuses on providing real value to reach a new customer base.”. As a result, 93 percent of business-to-business (B2B) marketers use content marketing. Content marketing has been effective for B2B marketers as well.

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Marketing Entrepreneur B2B Video 71

ConversionXL

APRIL 3, 2018

The 2018 edition of CXL Live brought together 400 practitioners from 22 countries and everyone was “locked in” at a beautiful resort for a full three days. Julian Gaviria (@juliangav) March 30, 2018. Stefan Koenig (@koenigst) March 30, 2018. — Tom van den Berg (@TomvdBerg1) March 28, 2018. And we’re off!

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ConversionXL

FEBRUARY 18, 2019

Around 97% of B2B and B2C companies use Facebook, which offers four main ways to conduct qualitative research: Polls Contests Call-to-action posts Brand mentions. In July 2018, Instagram added question stickers —succinct, one-question polls for Stories. In 2018, Tommy Hilfiger invited Lewis Hamilton to launch a capsule collection.

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ConversionXL

DECEMBER 13, 2018

With paid access to GA360—$150,000 per year, billed monthly at $12,500 with an annual contract—users also get access to 360 versions of other products: The announcement of the Google Marketing Platform, in June 2018, combined paid ad platforms and the Google Analytics 360 Suite. Image source ). GA360 and Salesforce integration. email, SMS).

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crowdSPRING Blog

AUGUST 6, 2018

For example, if your branding is inconsistent or consistently poor in email and content marketing campaigns, people will notice. According to the Content Marketing Institute , 70% of the surveyed B2B marketers say they are creating more content this year than they did back in 2016. You want more effective content. Content is king.

Mobile 48

Mobile Design Technical Review RSS 48

ConversionXL

APRIL 28, 2020

I got one of those in 2018, mere months after I started at data.world as their first growth marketing and demand generation hire. It wasn’t quite a flip from B2C to B2B, but it was close. Profitwell says overall Customer Acquisition Cost (CAC) is up nearly 50% over the past five years for B2B and B2C companies.

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Demand Revenue SQL B2B 101

The Startup Magazine

OCTOBER 24, 2018

Businesses in 2018 have already anticipated the trend and have adopted this emerging tech for gaining a grip on their audience base. With more and more businesses realizing videos for marketing and brand education, 73% of B2B organizations say they have received a positive ROI after using video marketing.

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ConversionXL

MARCH 20, 2019

Ultimately, a successful ABM campaign needs to solve three problems. Given the number of people involved in B2B decisions, account-wide coverage has value in addition to one-to-one targeting. That’s only one segment of the B2B market. Use analytics from ad campaigns to prompt sales staff to take action. Image source ).

Software Review 117

Software Review Software Marketing IP 117

ConversionXL

AUGUST 7, 2019

That’s especially true for B2B marketers. Still, about 65% of brands planned to increase their investment in influencer marketing in 2018, which puts the strategy on track to top $10 billion by 2020. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands.

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B2B Marketing Social Media B2C 110

ConversionXL

OCTOBER 9, 2019

Other recent reports claim a 17% leap in video content usage in 2018, with the average person watching more than 90 minutes of online video every day. For B2B marketing , the primary goal of content, video included, is often lead generation. For B2B marketing , the primary goal of content, video included, is often lead generation.

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Lead Generation B2B Video Marketing 110

Duct Tape Marketing

FEBRUARY 2, 2023

You know, you have a campaign, right? You know, I was writing, it was like 2018, I was writing Marketing Rebellion. And one of the things I'm proud of in the book is I have dozens of brand new case studies, diverse b2b, b2c, big companies, you know, small companies. He's gone all in on this community. That's new for marketing.

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Community Marketing Audience Networking 84

ConversionXL

JUNE 2, 2022

If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. Fullfunnel’s Andrei Zinkevich says on follow-ups: “Running an ABM campaign without an activation play is like folding on a royal flush: You’re leaving a lot of money on the table.”. And yet, no one can agree on what account-based marketing is.

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

Up and Running

AUGUST 7, 2019

Instead of providing products, no matter if you’re B2B or B2C ecommerce, you’ve got to provide a value. Cyber Monday 2018 was the largest online sales day in U.S. That same review of 2018 holiday season sales looking specifically at your market shows that mobile accounted for 41.7 Be mobile-friendly. billion , of those sales.

eCommerce 77

eCommerce Software Review Technical Review Audience 77

ConversionXL

SEPTEMBER 2, 2019

Mailchimp, a B2B email marketing platform, recorded a 66% drop in failed logins after introducing social login. It seems that B2C companies might benefit far more from social login than B2B, but even that seems to depend on a company’s expectations. Impressive, but since only 3.4%

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Social Network Viral Social Media B2C 73

ConversionXL

JANUARY 21, 2019

Poor customer service : A report by Forrester revealed that 23% of B2B CMOs view improving customer experience as a top-three objective. If not, you can try a different phone number by resetting your 2FA: [link] — Stripe (@stripe) November 5, 2018. Sometimes text messages can be delayed due to network issues—it's a pain. ??

Software Review 125

Software Review Social Media Demand Advertising 125

Austin Startup

MARCH 5, 2021

Development started in 2018. By the end of the program in mid-November, the B2B SaaS platform had 104 qualified leads in their pipeline; in January, that pipeline grew to 27K and now it stands at 40K with over 1000 paid users. It’s no wonder that, in recent years, automation has surged in the marketing technology industry.

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Channel Ukraine Netherlands Spain 62

ConversionXL

JULY 10, 2019

That simplifies content creation and link building compared to, say, trying to promote niche B2B software. A 2018 study found that 74% of marketers who conducted original research saw increased website traffic as a result (though only 49% reported generating backlinks). Has someone published a roundup of top tips for 2018?

Marketing 125

Marketing Acquisition Software Review Aggregator 125

ConversionXL

MAY 8, 2019

Product pages will never rank organically for content-related searches,” explains Aaron Orendorff , a B2B content strategist: When someone goes looking for guidance on terms associated with your product—“how to [blank],” “best [blanks],” “who uses [blank],” etc.—it’s You can build that relationship with content. Blog posts. Image source ).

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

Duct Tape Marketing

APRIL 10, 2019

Two B2Bs and one B2C. No, two B2Cs and one B2B. Sam Ashdown: Something else that came out of it, just an accidental spark was we did a competition for AshdownJones on Facebook, just before Christmas 2018 to boost our likes a little. That is really how we built it. A whole little referral engine. Who am I going to approach?

SEO 77

SEO Networking Engineer Marketing 77