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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

The same video content likely works well in other channels. An eMarketer study estimated that, in 2018, 25% of U.S. For YouTube pre-roll ads, Google recommends segmenting video ad campaigns into three phases: Tease. In March 2018 , LinkedIn video ads became available to all companies. The growth of B2B video marketing.

Video 129
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5 Ways to Advertise and Promote Your SaaS Business

The Startup Magazine

Exponential growth has been seen with SaaS businesses and in 2018 alone they generated a whopping $72.2 To stand out from the crowd, SaaS businesses have realized the importance of adopting digital marketing tactics such as creating a good website , venturing into content marketing, and launching social media campaigns.

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CXL Live 2018 Recap: Top 5 Lessons from Each Speaker

ConversionXL

The 2018 edition of CXL Live brought together 400 practitioners from 22 countries and everyone was “locked in” at a beautiful resort for a full three days. Julian Gaviria (@juliangav) March 30, 2018. Stefan Koenig (@koenigst) March 30, 2018. — Tom van den Berg (@TomvdBerg1) March 28, 2018. And we’re off!

Retention 106
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YouTube Ads: How to Set Up, Run, and Monitor Campaigns

ConversionXL

If you’re not running YouTube Ads campaigns , you’re missing out on key advertising opportunities. Although YouTube Ads campaigns run via Google Ads, YouTube advertising is different from other online ad options. The first step to set up YouTube Ads is to create a YouTube channel. Creating a YouTube Ads campaign.

Campaign 133
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Account-Based Marketing Software & Tools

ConversionXL

Ultimately, a successful ABM campaign needs to solve three problems. Deliver tailored marketing and sales messaging to those people. MRP’s offering is a single platform, MRP Prelytics, that serves several marketing channels. Use analytics from ad campaigns to prompt sales staff to take action. Image source ).

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9 Account-based Marketing Case Studies

ConversionXL

2,320 sign-ups; 39% of attendees were net new accounts; 34 sales-qualified opportunities; 5 new customers immediately converted with LTV of over $100k each (normally a 9 to 12 month sales cycle). Qualitative-first: Aligning sales and marketing for a comprehensive audience profile. Results of iRidium’s ABM efforts.

Marketing 105
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Ecommerce Content Marketing: Attract, Engage, Close, and Delight Buyers

ConversionXL

But you can’t skip this stage simply because it’s furthest from a sale. Content developed for audiences at the top of the funnel can help ween your marketing campaigns from paid ads and create a steady, recurring flow of potential buyers to monetize down the road. Here’s the type of content you should be creating for this audience.

eCommerce 131