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How To Prepare Your eCommerce Store For Black Friday 2018

YoungUpstarts

That’s how much money online shoppers are estimated to spend between Thanksgiving and Black Friday 2018. If you own an online business, Black Friday and Cyber Monday could shape up to be the most wonderful time of the year – cue the Andy Williams tune – if your ecommerce shop is prepared. Preparation. Website User Experience.

eCommerce 157
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How to QA Ecommerce Email Campaigns to Increase ROI

ConversionXL

Black Friday and Cyber Monday sales represented $123 billion in revenue in 2018. People don’t go through email campaigns from the customer’s perspective to see what they’re receiving prior to or after an online purchase. In this post, you’ll learn how to QA your email campaigns so they work for you and your customers.

Campaign 123
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Mixpanel vs. Google Analytics: The 2018 Guide

ConversionXL

Google Analytics switched its default metric from “sessions” to “users” in 2018, mirroring Mixpanel’s emphasis on users over pageviews. When it could go either way : Other companies—like ecommerce sites selling physical products—may straddle the use-case gap. Most businesses, even Mixpanel’s paying customers, retain Google Analytics.

Analytics 119
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What Small Businesses Can Do To Survive And Thrive During The Pandemic

YoungUpstarts

According to the numbers published by the Small Business Administration in 2018, 20% of these enterprises fail in their first year. Plus, according to the Harvard Business Review, working from home increases productivity by at least 4.4% You can even tap into the growing ecommerce market. A Change in Attitude.

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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

In 2018, after two short years and $3 million raised in startup funds, recruitment AI company Ansaro shut down due to bad market fit. They use these insights to launch branding campaigns aimed at influencing brand associations (customer feelings about your brand). Using this, the brand taps into broader motivations.

Marketing 110
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How to Conduct a Technical SEO Audit

ConversionXL

Much like you periodically review your digital marketing campaigns to get the most from them, a technical SEO audit evaluates site performance to identify areas for improvement. . All pages on your website are assigned an HTTP status code. Each code relates to a different function. 4xx status codes.

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The Ultimate Guide to Starting a Software Company

Up and Running

Since the term “cloud computing” was coined in 1996—at least as we have come to understand its meaning—the software as a service industry has exploded. In fact, SaaS industry revenue is projected to grow from $49 billion in 2015 to $67 billion in 2018, a compound annual growth rate of approximately eight percent.