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How To Prepare Your eCommerce Store For Black Friday 2018

YoungUpstarts

That’s how much money online shoppers are estimated to spend between Thanksgiving and Black Friday 2018. If you own an online business, Black Friday and Cyber Monday could shape up to be the most wonderful time of the year – cue the Andy Williams tune – if your ecommerce shop is prepared. Preparation. Website User Experience.

eCommerce 157
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How to QA Ecommerce Email Campaigns to Increase ROI

ConversionXL

Black Friday and Cyber Monday sales represented $123 billion in revenue in 2018. People don’t go through email campaigns from the customer’s perspective to see what they’re receiving prior to or after an online purchase. In this post, you’ll learn how to QA your email campaigns so they work for you and your customers.

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Mixpanel vs. Google Analytics: The 2018 Guide

ConversionXL

Google Analytics switched its default metric from “sessions” to “users” in 2018, mirroring Mixpanel’s emphasis on users over pageviews. When it could go either way : Other companies—like ecommerce sites selling physical products—may straddle the use-case gap. Most businesses, even Mixpanel’s paying customers, retain Google Analytics.

Analytics 119
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3 Things You Need To Be Aware Of When Calculating A Budget For An App Like Etsy

YoungUpstarts

Well-thought and unique eCommerce business is a bottomless source of profit. Just take a look at one of the most impressive examples: in 2018, Amazon’s net profit exceeded $10 billion , which is twice as much as in 2017. Customers enjoy online shopping; their demands create enormous opportunities for eCommerce company’s growth.

eCommerce 113
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What Small Businesses Can Do To Survive And Thrive During The Pandemic

YoungUpstarts

According to the numbers published by the Small Business Administration in 2018, 20% of these enterprises fail in their first year. You can even tap into the growing ecommerce market. According to TechRepublic, ecommerce revenue in the US has jumped 37% during the outbreak. A Change in Attitude.

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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

In 2018, after two short years and $3 million raised in startup funds, recruitment AI company Ansaro shut down due to bad market fit. They use these insights to launch branding campaigns aimed at influencing brand associations (customer feelings about your brand). Muun’s more well-known competitors had more features and better pricing.

Marketing 110
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The Best Programming Languages for Digital Marketers

ConversionXL

You may want to create a simple prediction—or automate a few repetitive tasks in your PPC campaigns. Connect inventory with ad campaigns. One of my clients had an ecommerce company with more than 100,000 products. After that, the campaigns started and stopped automatically based on the company’s inventory data.