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How To Prepare Your eCommerce Store For Black Friday 2018

YoungUpstarts

That’s how much money online shoppers are estimated to spend between Thanksgiving and Black Friday 2018. If you own an online business, Black Friday and Cyber Monday could shape up to be the most wonderful time of the year – cue the Andy Williams tune – if your ecommerce shop is prepared. Preparation. Website User Experience.

eCommerce 157
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Mixpanel vs. Google Analytics: The 2018 Guide

ConversionXL

Google Analytics switched its default metric from “sessions” to “users” in 2018, mirroring Mixpanel’s emphasis on users over pageviews. When it could go either way : Other companies—like ecommerce sites selling physical products—may straddle the use-case gap. Most businesses, even Mixpanel’s paying customers, retain Google Analytics.

Analytics 119
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What Small Businesses Can Do To Survive And Thrive During The Pandemic

YoungUpstarts

According to the numbers published by the Small Business Administration in 2018, 20% of these enterprises fail in their first year. Plus, according to the Harvard Business Review, working from home increases productivity by at least 4.4% You can even tap into the growing ecommerce market. A Change in Attitude.

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How to Conduct a Technical SEO Audit

ConversionXL

The technical elements of your website’s SEO are crucial to search performance. In this article, you’ll learn how to conduct a technical SEO audit to find and fix issues in your website’s structure. Using a technical SEO audit to improve your SEO performance. Think of a technical SEO audit as a website health check.

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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

In 2018, after two short years and $3 million raised in startup funds, recruitment AI company Ansaro shut down due to bad market fit. They use these insights to launch branding campaigns aimed at influencing brand associations (customer feelings about your brand). ConvertKit and Drip both technically do the same thing.

Marketing 110
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Seven Compelling Reasons Why You Should Redesign Your Website

crowdSPRING Blog

The stakes are too high to risk losing business due to weak website design or poor user experience. Perhaps your site’s ecommerce performance isn’t up to expectations, or you’re not getting as many conversions you’d like. 51% of purchases were made online in 2016 – a significant jump from 48% the year before.

Mobile 48
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How to Survive “The Amazon Effect” as a Small Ecommerce Business Owner

Up and Running

” It’s turned a vast majority of the ecommerce world into a race to the doorstep, and plenty of things are falling by the wayside in the rush. For small ecommerce businesses to survive and grow, you’re going to have to come to grips with this new reality and react to it in a way that your customers want, whether they know it or not.