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Beyond the Full-Time CMO: How Companies are Opting for a Fractional Future

Duct Tape Marketing

Operating across varied industries, Fractional CMOs offer a fresh, tailored approach, helping businesses to be more agile, adaptive, and strategic in their planning Questions I ask Nicole Bernard [00:46] What exactly is a fractional CMO? 01:28] In your opinion, what type of business is the ideal fit for a Fractional CMO?

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Out of the Crisis #12: Curative founder Fred Turner and Celine Halioua on diagnostic supply chains, scaling up testing, and partnering with government

Startup Lessons Learned

When he realized that the technology the company had built could potentially be used to test for COVID-19, he jumped in feet first. After looking at the diagnostic supply chain issues hampering existing test methods, they developed an oral swab test that returns results in 24 hours. In one weekend, his assumption was proved correct.

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Out of the Crisis #20: the founders of Bitwise on the role of technology in empowering people, spreading benefits to underserved communities, and the creation of OnwardUS

Startup Lessons Learned

Jake Soberal and Irma Olguin started Bitwise in 2013 with the idea that the technology industry could be used to fix a city--in their case, Fresno, CA. Our fundamental thesis is that people of color, women, communities of concentrated poverty, have immense talent to contribute to the technology industry," Jake explained to me. "In

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Out of the Crisis #22: Ron Klain on pandemic response and preparedness, entrepreneurship, and rebuilding trust in institutions

Startup Lessons Learned

As 2020 began, most Americans thought the coronavirus--if we thought of it at all--was something that was going to be a problem in China only. In a January 22nd op-ed in the Washington Post written with Nicole Lurie , he told us," We are past the if question and squarely facing the how-bad-will-it-be phase of the response."