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Beyond the Full-Time CMO: How Companies are Opting for a Fractional Future

Duct Tape Marketing

With Nicole’s first-hand experiences and insights, we explored how this Fractional CMO trend is not just a fleeting fad but a strategic maneuver that’s reshaping the contours of business leadership in today’s dynamic landscape. How would you briefly describe this role to someone unfamiliar with it? [01:28]

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Finding Your Fire And Igniting Change

Duct Tape Marketing

Terri is an executive with 20 years of experience specializing in government relations, social impact strategy, corporate social responsibility, public affairs, and innovative business operations to further the organizational mission. In this episode of the Duct Tape Marketing Podcast , I interview Terri Broussard Williams. Like this show?

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Automating Your Webinars The Engaging And Delightful Way

Duct Tape Marketing

Her previous startup, a real estate tech company, was acquired in 2019. Many of the webinar platforms aren’t created with the customer in mind first. eWebinar was created to deliver a professional, authentic experience that helps engage and delight viewers. 2:32] What is Webinar? [3:35] There's a recent episode.

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Out of the Crisis #20: the founders of Bitwise on the role of technology in empowering people, spreading benefits to underserved communities, and the creation of OnwardUS

Startup Lessons Learned

In order to do that, they decided three things were crucial: teaching people to code, creating a sense of place around the tech industry, and proving it's possible to build and ship world-class software from places like Fresno. Seven years later, they've trained about 5,000 students and created over 1,000 new technology jobs in Fresno.

Fresno 60
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Out of the Crisis #22: Ron Klain on pandemic response and preparedness, entrepreneurship, and rebuilding trust in institutions

Startup Lessons Learned

He was the White House Ebola Response Coordinator in 2014 and 2015, when the Obama administration set up a pandemic prevention office and created a playbook for managing future outbreaks. It included everything from preparing the health care system to testing, treatments, and the acceleration of vaccine development.