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Beyond the Full-Time CMO: How Companies are Opting for a Fractional Future

Duct Tape Marketing

We dive deep into the transformative realm of the Fractional CMO, uncovering the nuances and potential it holds for modern businesses. Key Takeaway: The rise of the Fractional CMO marks a significant shift in the way businesses perceive leadership roles. 05:20] Could you shed some light on your business model?

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Out of the Crisis #22: Ron Klain on pandemic response and preparedness, entrepreneurship, and rebuilding trust in institutions

Startup Lessons Learned

From the start of this, what I've said is people say we're in lockdown, we're in stay-at-home, all these things. I want to make sure people understand why your voice carries so much weight in this moment. And so many don't. I really keep thinking every day about those who don't have that luxury and how hard this must be for them.

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Out of the Crisis #20: the founders of Bitwise on the role of technology in empowering people, spreading benefits to underserved communities, and the creation of OnwardUS

Startup Lessons Learned

Jake Soberal and Irma Olguin started Bitwise in 2013 with the idea that the technology industry could be used to fix a city--in their case, Fresno, CA. Our fundamental thesis is that people of color, women, communities of concentrated poverty, have immense talent to contribute to the technology industry," Jake explained to me. "In

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