ConversionXL

MARCH 17, 2021

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them.

B2B 150

B2B Sales Cycle Belgium IP 150

Women Entrepreneurs Can

SEPTEMBER 15, 2022

Businesses have a rising demand for singular, agile, integrated solutions. The SaaS sales cycle tends to be longer than for a lot of other products and services. Offering discounted annual plans can be very advantageous for a SaaS company, as it can boost cash flow and reduce churn rates. .

Churn Rate 52

Churn Rate Sales B2C Sales Cycle 52

ConversionXL

NOVEMBER 5, 2020

The goal was simple: validate demand or move on. I put together a one-page website, a list of 100 people to reach out to, and a cold email script that would make seasoned sales professionals cringe. Churn rate was high for a service that many organizations saw as a “nice to have.” Image source ). Image source ).

PR 120

PR B2B Lean Audience 120