ConversionXL

MARCH 17, 2021

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them.

B2B 150

B2B Sales Cycle Belgium IP 150

ConversionXL

APRIL 10, 2019

ABM campaigns dedicate resources and time toward only a few prospects, and enterprise-level leads often have long sales cycles. feedback pic.twitter.com/9B6bwSTrcp — KlientBoost (@KlientBoost) March 14, 2019. LinkedIn also allows for scheduled content promotion to keep your brand top-of-mind during the long sales cycle.

PPC 131

PPC Campaign Marketing Sales Cycle 131

ConversionXL

APRIL 10, 2020

It varies by company, says Arnoux: It depends on the industry, the maturity of the product, the regulatory framework, the culture of the organization (including branding, compliance, legal), the business model, the metric they’re focusing on, the length of the sales cycles, and the resources available.

Hockey Stick 68

Hockey Stick Analytics Channel Sales Cycle 68