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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

Measuring customer acquisition for peak effectiveness How to calculate ecommerce customer acquisition cost Calculate much your customers are worth: LTV MRR, churn rates, and other factors that affect your LTV/CAC ratios Find and fix customer acquisition funnel leaks 5 customer acquisition strategies to increase sales and loyalty (with examples) 1.

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Combining All Your Funnel Data into One Sheet

ConversionXL

Some bits and pieces could be found in Google Analytics, while other data was stored in BigQuery and ProfitWell. This arrangement made it challenging to give a quick answer to basic questions on user conversions or to comment on traffic rates and MRR. The Churn Rate allows us to estimate the satisfaction level of our paid users.

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My Thoughts on the Current Market: on 20-Minute VC

Both Sides of the Table

We discussed why in Q4 you will see large renegotiations of SaaS contracts and increased churn rates. I spoke about that more in this deck that I wrote for the SaaStr conference in early March 2020. We of course need to understand markets and market dynamics but many people understand this from an analytical perspective.

Marketing 263
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How To Be Successful In The New Customer Experience Battlefield

YoungUpstarts

Companies that actively focus on CX can significantly reduce churn rates, increase retention rates, and earn higher revenues. Whereas customers used to make decisions based on adverts, mail, and the news, consumerism in 2020 has been revolutionized. Customer service, in particular, is the crux of any customer experience.

Customer 162