Remove 2020 Remove Campaign Remove Early Stage Remove Lead Generation
article thumbnail

Common B2B Challenges and How To Solve Them

ConversionXL

Last September (2020), six months after the 1st lockdown, my co-founder Vladimir Blagojevic and I decided to run market research to figure out what challenges B2B companies face and how they solve them. And while this was a good start, a significant position of these companies were early-stage startups. Let’s dive in.

B2B 150
article thumbnail

The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

In 2020, there were 8,000 martech solutions. In 2020, Clubhouse established a market for an audio-only social platform. Your brand website, product demonstrations and videos, free trials, push notifications, email marketing, targeted ads and campaigns, live chats, content marketing ; Retention. Product development.

Marketing 115
article thumbnail

How to Build a Product Launch Strategy

ConversionXL

This plan is your go-to-market (GtM) strategy , which should be informed by: Market conditions and competitive positioning Ideal customers and target audience Product offer and pricing Lead generation and customer acquisition process. Then, answer the questions you come up with in your product launch campaign.

Product 96