Remove 2020 Remove IP Remove Technology Remove Vertical
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Common B2B Challenges and How To Solve Them

ConversionXL

Last September (2020), six months after the 1st lockdown, my co-founder Vladimir Blagojevic and I decided to run market research to figure out what challenges B2B companies face and how they solve them. We were also positioned as experts in a specific technology, and as time passed, this space became more and more commoditized.

B2B 150
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Strategy Roundtable For Entrepreneurs: Spotlight On India

ReadWriteStart

Edward Varghese from New Delhi, India, pitched i-Globify , an outsourcing service catering to the niche travel vertical, focusing on building Web 3.0 I liked his approach to building an outsourcing solution: focusing on a niche and building in-depth skills and credibility within that vertical. Discuss.

India 116
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9 Account-based Marketing Case Studies

ConversionXL

Account-based marketing (ABM) accounted for 79% of all sales opportunities in 2020. In 2020, smart home and building automation platform iRidium mobile wanted to land bigger clients and announce new products. Snowflake decides which channels to use according to industry verticals and where their buyers are likely to be.

Marketing 105
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Build vs. Buy: Which is Right for Your Business?

ConversionXL

Whether you decide to build or buy, the technology you adopt must align with your business goals. Market share: You may already be a category leader, and growth requires you to expand into new verticals. The problem your new software or technology will solve. The skills, technology, or experience to build in-house are lacking.