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What It Means To Humanize A Brand (And How To Do It Well)

Duct Tape Marketing

What It Means To Humanize A Brand (And How To Do It Well) written by John Jantsch read more at Duct Tape Marketing. In this episode, Jacqueline Lieberman discusses the work that she does with her clients and the ways in which she has helped many brands become more human. Take The Marketing Assessment: Marketingassessment.co.

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Why You Need To Humanize Your Brand

Duct Tape Marketing

In this episode, Jacqueline Lieberman discusses the work that she does with her clients and the ways in which she has helped many brands become more human. 5:36] How do brands address the fact that there are so many channels to reach consumers that are in a lot of ways are out of their full control? [8:26] And it doesn't matter.

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Speed in Sales at Startups

Austin Startup

2021 instead of 2022. We value calculated risk taking. Construction started two months later, on September 11 1941, and was finished on January 15 1943, 491 days later. When I moved on 11 years later, I was running a $120M business with hundreds of people reporting to me. Sam Altman recently tweeted : Move faster.

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Why Being Human Is Your Brand’s Biggest Asset

Duct Tape Marketing

In this episode, Jacqueline Lieberman discusses the work that she does with her clients and the ways in which she has helped many brands become more human. 5:36] How do brands address the fact that there are so many channels to reach consumers that are in a lot of ways are out of their full control? [8:26] Really, really eye-opening.

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People-First Capitalism

Reid Hoffman

While many travel industry leaders chose to “go dark,” as Airbnb CEO and co-founder Brian Chesky put it , while they decided how to navigate next steps, Chesky took a different approach: He got candid. And I’m recalling the Churchill Club event we did, [which] might have been 11 years ago now. We’ve had I think an 11-year relationship.

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People-First Capitalism

Reid Hoffman

While many travel industry leaders chose to “go dark,” as Airbnb CEO and co-founder Brian Chesky put it , while they decided how to navigate next steps, Chesky took a different approach: He got candid. And I’m recalling the Churchill Club event we did, [which] might have been 11 years ago now. We’ve had I think an 11-year relationship.