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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

Third-party cookies are the new Flash. Safari and Firefox have already started to wean advertisers from them. Decisions that affect Chrome—with a nearly two-thirds market share —are decisions that affect the Internet, especially paid advertising. Now, reluctantly, Google is, too. Ad platforms will keep selling inventory.

Caching 140
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2011 Consumer Internet Predictions

Lightspeed Venture Partners

Brand advertising starts to move online, boosting premium display, video and social media. Many brand advertisers are spending their experimental budgets widely in social media as they attempt to figure out how to promote themselves through Facebook, Twitter, Foursquare and other platforms. Finding money and saving money online.

Internet 114
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Special: The 56 Israeli Companies Exhibiting in Mobile World Congress 2011

VC Cafe

i-nigma was successfully deployed by hundreds of enterprises, among them operators, advertisers, integrators and solution providers. Flash Networks. Flash Networks’ Harmony Content Control enables safer, more productive mobile use of the open Internet for consumer or business use. Aerotel Medical Systems. GoNet Systems.

Mobile 103
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Special: 20 Israeli Startups Come to London for “New Media” Delegation

VC Cafe

ForNova provides a B2B turnkey solution to enable building aggregation solutions for classifieds eCommerce, travel and many other specific content verticals. allows Pay-TV providers (Cable, IPTV & Satellite) to harness the power of Internet advertising by applying it to non-linear TV experiences.

Media 145
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Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

Occam's Razor

Any big changes in your marketing/customer acquisition strategy over the last time period (more money doing Search, less money in Email, elimination Facebook as it does not work, etc., … You can see the wisdom of not just setting a 20% aggregate conversion rate, based on the above benchmarking data. or Weightwatchers.co.uk

Analytics 133
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Startup Resources

www.vccafe.com

great web customer acquisition tutorials. advertising. aggregation. contextual advertising. Flash Networks. Flash Portal. mixpanel vs kissmetric vs google analytics review. Analytics blog â?? good analytics tutorials. SEO for Startups â?? good tutorial. Andrew Chenâ??s s Essays â?? Analytics Tools.