Acquisition, Affiliate, Agile and PPC

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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

JULY 22, 2013

Then there is Agile for engineering. If you want to grow your business, you are going to need content/engagement points for the See stage (the widest possible addressable audience) and for the Think stage (fill up your funnel at the very top, convince people early, build relationships, convert higher at a cheaper acquisition cost).

Framework

Framework Marketing Metrics Audience

Empowering Analysis Ninjas? 12 Signs To Identify A Data Driven Culture

Occam's Razor

JANUARY 7, 2014

An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." " Another example is: "I recommend a shift of $150k from our Display budget to our Affiliate budget to increase profitability of our purple pants." In Chapter 14 of Web Analytics 2.0

Analytics

Analytics Web Metrics DC

StartUpRoar

See-Think-Do: A Content, Marketing, Measurement Business Framework

Empowering Analysis Ninjas? 12 Signs To Identify A Data Driven Culture

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