Remove Acquisition Remove Affiliate Remove Database Remove PR
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[Review] The Social Customer

YoungUpstarts

It covers community management, listening on social channels, mining of one’s customer database, establishment of a social CRM team, and the invoking of either macro responses (automated activities like birthday coupons) or micro responses (manual interventions like organising a press briefing). The Social CRM Process.

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Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

ConversionXL

Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. Customer journey maps should include a combination of content marketing, paid advertising, customer service, PR, and email at every touchpoint. However, it’s not without challenges.

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From Nothing To Something. How To Get There.

techcrunch.com

schools have alumni databases that usually show what folks majored in and what they’re doing now – write them for advice or ask them if they know anyone interested in a particular idea you’re working on. So frequently embarrassing failures are masked by spinning PR or fudging numbers to give the illusion of success.

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Startup Tools

steveblank.com

Blogs (web development): Giant Robots Smashing Into Other Giant Robots – [link] Company blog of thoughtbot covering Ruby on Rails, HTML, CSS, Javascript, databases, and mobile development. Simple editing. WebSequenceDiagrams - sketch sequence diagrams. Very helpful and worth taking time to go through most of them. Reply Mary B. ,