Remove Acquisition Remove Affiliate Remove Document Remove Retention
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5 Effective Ways for Startups to Lower Customer Acquisition Costs

Up and Running

Customer acquisition drives sales and profit margins and it needs to be measured and balanced together with the customers’ lifetime value (LTV). This article explains how businesses can resist one of the top startup killers known as high customer acquisition costs (CAC). So, what makes affiliate programs so attractive to startups?

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Acquisition. For each potential channel, look at: Customer acquisition cost How many customers you can reach Whether the channel reaches the right audience. In the acquisition phase, measure these performance metrics: Customer acquisition cost Conversion rate Website traffic Click-through rate Bounce rate Quality of leads.

Retention 113
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Why Every Company Needs a Growth Manager

Seeing Both Sides

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. For instance, should resources go to user acquisition or to combatting churn? Earned Media: SEO, PR, Word of Mouth.

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Why Every Company Needs a Growth Manager

Seeing Both Sides

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. For instance, should resources go to user acquisition or to combatting churn? Earned Media: SEO, PR, Word of Mouth.

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Are You Ready for Equity Based Crowdfunding?

Up and Running

At minimum, examine your business’s value from an analysis of its financial documents and the viewpoint of the likely investor. Beware—detailing plans to engage in mergers or acquisitions with unspecified companies disqualifies your business from offering or selling crowdfunding securities. What is your business worth?

Equity 125
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Startup Tools

steveblank.com

Managewith.us - Collaborative Task Manager Mavenlink - manage project communications, documents, schedules, budgets, payments Industrial Logic – Agile eLearning Misc Office Help Google Apps – cloud mail server, calendar, docs, etc. Lighthouse – Issue Tracking Tool.

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Startup Resources

www.vccafe.com

For modifications, please edit the original document here. Scanning / Document Management. great web customer acquisition tutorials. customer retention, churn reduction, lifetime value. affiliate and referral marketing on the web. Mavenlink -Ă‚ manage project communications, documents, schedules, budgets, payments.