How Startups Can Use Metrics to Drive Success
Both Sides of the Table
APRIL 4, 2011
Customer Acquisition. How many through affiliate deals? Usually you have a catch-all bucket for “direct” or similar that often came through PR or word-of-mouth. Those two things together would lower your acquisition costs nearly in half to $6.11. Retention / Churn. How many adds came through organic SEO?
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