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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

I use another live Google doc to maintain my database of companies I’m marketing to other VCs. A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . I’ve used Asana extensively to manage activities firm-wide. TruthFinder and Intelius provide basic background vetting.

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The Definitive Guide to Data-Driven Marketing

Duct Tape Marketing

Consider the following: 78% of organizations say data-driven marketing increases lead conversion and customer acquisition ( source ). This may sound simple enough, but the process of analyzing marketing data can be a daunting task for those who don’t have a grasp on the data collection, maintenance, and aggregation processes.

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Startup Resources

www.vccafe.com

From premium paid subscription databases to free tools showcasing new startups and startup maps, The Ultimate Startup Intelligence Tools List is guaranteed to help you get your research done. Plus, their javascript Library is real time so you get notifications on any database update. Need a database/back end solution?

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Special: The 56 Israeli Companies Exhibiting in Mobile World Congress 2011

VC Cafe

. - Spacecom is offering a wide range of Pan African satellite services, including: Cellular backhaul, Rural telephony, Broadband VSAT networks, e-government, e-learning, e- health, Direct To Home (DTH) Multi-channel platforms, DSNG, Video Distribution & Contribution. Mce Systems. MailVision. Mer Telecom. -

Mobile 103
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Email Marketing: Campaign Analysis, Metrics, Best Practices

Occam's Razor

Email remains an immensely credible and profitable channel, with an immense reach to boot. Your company cross-channel outcomes data. Multi-channel customer purchase behavior, customer lifetime value. For everything you do it is important to measure your effectiveness of all three phases of your effort: Acquisition.

Metrics 137
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Google Analytics vs. Google Analytics 360 (Based on a Decade of Implementations)

ConversionXL

For example, while the data aggregation process in Google Analytics seems like a “normal” feature, it might be a hurdle if your business needs to process data at the hit level instead of by sessions or campaigns. For companies that build their analytics on Google products, purchasing Google Analytics 360 is a symbol of maturity. .

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Web Analytics: Frequently Asked Questions And Direct Answers

Occam's Razor

This way GA will show you both keywords while the aggregate for visits will not be skewed – as technically it is just one session. ]. Brian Krick: Best way to measure and communicate "available demand" from available channels (social, search, display) for forecast modeling. My advice would be this: 1. I LOVE doing this.