Acquisition Aggregator Direct Marketing Retention 
ConversionXL
JULY 11, 2016
“Umbrella terms” are when you aggregate multiple features and benefits under one vague term, like “powerful” or “easy-to-use.” Build acquisition into your product (LinkedIn, TransferWise). Use marketing to amplify your product. 7 Basic Plots on Wikipedia ). Retarget and measure! Need Keywords?
Lightspeed Venture Partners
DECEMBER 3, 2010
We got everything from price comparison engines to aggregated user reviews to one-click checkout. Competition shifts from user acquisition to user retention. Today many e-commerce and subscription companies are growing very quickly through smart marketing. On what basis then will winners pull away from the rest?
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