Remove Acquisition Remove Aggregator Remove Search Remove Semantic
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Cliff Notes S-1: Kayak ? AGILEVC

Agile VC

Now that Google’s acquisition of ITA is closed, following lenghty FTC review, it would appear Kayak is poised to proceed with their IPO in the coming months. =. What They Do: Travel search engine. What They Do: Travel search engine. Search Statistics: 2010 Queries: 634 million. Kayak Software Corporation.

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Google Will Soon Rank “Passages.” Does It Matter?

ConversionXL

On October 15, Google announced that it will integrate more artificial intelligence into its search algorithm, improve visual search, and work on 3D search functionality. This technology will improve 7 percent of search queries across all languages as we roll it out globally. So what’s going on? The sky isn’t falling.

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Not All Traffic Is Created Equal

www.pakman.com

Obviously, traffic found on ecommerce sites is the prime example of this and search traffic is a close second, but increasingly Pinterest is proving itself to be a massive source of high-converting traffic. The rest is just semantics. It’s similar to the Outbrain example above and any search engine marketing example.

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Key Insights from Elite Camp 2015 Speakers

ConversionXL

Cost of customer acquisition = cost of visitor acquisition * conversion rate, if it is profitable: Increase the volume for the same traffic. Check for semantically related terms and long-tail queries permutations – identify the most popular queries per device. Marketing is almost equivalent to product management.

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