Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?) Expo SF (May.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Steve Blank

MARCH 4, 2014

These groups are adapting or adopting the practices of startups and accelerators – disruption and innovation rather than direct competition, customer development versus more product features, agility and speed versus lowest cost. KPI’s and processes are the root cause of corporations’ inability to be agile and responsive innovators.

IRR 335

IRR Startup Business Model Agile 335

Startup Lessons Learned

MARCH 24, 2009

At IMVU , we would routinely find retention effects that would stem from registration changes and have impact days or weeks later. Why, we just unified acquisition and engagement! I do think the concept allows us to unify acquisition and engagement, and is important for that reason. helping you balance engagement vs acquisition.

Metrics 88

Metrics San Francisco Lean Viral 88

Startup Lessons Learned

APRIL 14, 2009

Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. Go on an agile diet quickly. With a product development team that is not shipping, any agile methodology will surface major problems quickly. Great post! Expo SF (May.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Startup Lessons Learned

DECEMBER 14, 2009

If you haven’t figured out the ecosystem, growth is useless – whether it is a acquisition-only viral loop, like Tagged, or an advertising blitz like countless dot-bombs. They get focused solely on growth. This isn’t helpful either, as countless companies have shown. Take the minimum viable product , for starters.

Customer 156

Customer San Francisco Viral Lean 156

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition. Retention competition is how you get people to come back to your app. Then, if your retention is good enough, you can stay there.

San Francisco 68

San Francisco Lean Retention SEM 68

Agile VC

FEBRUARY 2, 2012

These companies report gross ad revenue but then subtract out “TAC” (Traffic Acquisition Costs) which is basically accounting-speak for the revenue share they pay to the partner sites where the ads actually appear. I co-founded NextView Ventures , a seed-stage VC firm based in Boston, in 2010. link] leehower. Read More ».

IPO 100

IPO South Korea Venezuela Revenue 100