ConversionXL

JUNE 16, 2016

For optimizers, those descriptions are a bit different… Acquisition: Optimizing emails, PPC ads, etc. This is more like an agile sprint planning or retrospective meeting from agile software development mashed together, but it drives the process and accountability.”. The holidays for eCommerce, things like that.

Framework 48

Framework Programming Metrics Engineer 48

Occam's Razor

JULY 22, 2013

Then there is Agile for engineering. If you want to grow your business, you are going to need content/engagement points for the See stage (the widest possible addressable audience) and for the Think stage (fill up your funnel at the very top, convince people early, build relationships, convert higher at a cheaper acquisition cost).

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

NOVEMBER 17, 2022

It involves collecting and measuring data from interactions with your website, ecommerce store, social media channels, and mobile apps to make decisions based on audience or user behavior. The amount you pay for each click on a PPC ad. Customer acquisition cost (CAC). Learn how to reduce cart abandonment. Cost per click (CPC).

Analytics 106

Analytics Metrics Channel Campaign 106

Occam's Razor

APRIL 23, 2012

Choose the right metric and they'll create the most glorious digital experience in the universe, the perfect acquisition campaign, the most amazing customer service channel. Ecommerce/lead gen type websites are typically incessantly focused on one-night stands. " And they will shock you with the profits they deliver.

Metrics 152

Metrics Analytics Search Channel 152

Occam's Razor

JANUARY 7, 2014

An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." When you review the portfolio of segments being used by your Squirrels, ensure that they have Acquisition, Behavior AND Outcome segments. You can create a DMMM for a non-ecommerce (with goals and goal value!) No running around.

Analytics 140

Analytics Web Metrics DC 140