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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

Then there is Agile for engineering. If you want to grow your business, you are going to need content/engagement points for the See stage (the widest possible addressable audience) and for the Think stage (fill up your funnel at the very top, convince people early, build relationships, convert higher at a cheaper acquisition cost).

Framework 163
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Empowering Analysis Ninjas? 12 Signs To Identify A Data Driven Culture

Occam's Razor

An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." When you review the portfolio of segments being used by your Squirrels, ensure that they have Acquisition, Behavior AND Outcome segments. Analysis Ninjas spend 75% or more of their time in analysis that delivers actionable insights.

Analytics 140